SureShot Promotions is Germany’s ultimate fulfillment promotion company for urban music and related brands.
The agency was founded in 1997 in Hamburg by René Goldenbeld, who previously worked as Marketing-Sales Manager for WEA. He launched SureShot Promotions independently, working as external promotion coordinator for many international urban labels such as Def Jam, LOUD, Tommy Boy, Rawkus, Stones Throw, Rhymesayers, etc.
Over the years, he built and expanded SureShot towards a successful marketing agency, extending the services in the street promotion and outdoor advertising segment for various entertainment companies and brands throughout Germany, besides the traditional media promotion for urban artists, labels and brands.
SureShot Promotions was honored multiple times for its assignment incl. platinum and gold awards for the promotion of XXXTentacion´s »Sad!«, Mos Def’s »Black On Both Sides«, Eminem’s »Stan«, Jay’Z´s »Hard Knock Life«, OutKast’s »Stankonia«, Akon’s »Trouble« and Big L’s »The Big Picture«. We worked on Gold certified albums and singles by Ed Sheeran (»No.6 Collaborations Project«), Cardi B (»WAP« feat. Megan Thee Stallion, »I Like It«), Roddy Ricch (»The Box«), Kodak Black (»ZEZE« feat. Travis Scott & Offset), A Boogie Wit Da Hoodie (»Swervin« feat. Veysel), XXXTentacion (»Arms Around You« feat. Lil Pump, Maluma & Swae Lee) and Wiz Khalifa (»Black and Yellow«).
Almost simultaneously with SureShot, René Goldenbeld was co-founder of the music label Showdown Records in 1998. Until 2003, he built up several successful newcomer acts including bands like Deichkind, KC Da Rookee and Square One.